Part five of evaluation technology

part 4 evaluation audience

part three of evaluation cross media/synergy

part 2 evaluation genre

Part one evaluation introduction

According to the brief we were given we had been hired to producea music video, digipak and a magazine ad which promoted the digipak.As clearly stated in the brief "You have been hired by PL records to mamage the promotion of one of their new acts." We were given a website called creative commons as help where we could find copyright free music which we could use for our magazine ad. I found a song called 'Changing people' by Shauntia Touissant. In order to use and licesence this song I had to pay £1 which went to the artist. I was given a confirmation email which stated that I was allowed to the use the song.The music genre fot this artist was jazz mixed with soul. These genres are very similar. The reason why I was attracted to this artist was becasue she reminded me of Alicia Keys who is known for being a succcessful soul artist. Also the song itself was nice to listen too. It was a chilled out song not too fast or not too slow. I did research on the artist too see if I could find more information on her. However, I could not find much out about her. She was a niche artist which is the reason I wanted to use her and her song. As because she is niche it is easier to represent and mould her into what sort of artist you want. We went for a Alicia Keys sort of look for our artist. Classy but sexy. The artist was somoene new and not heard of.

music video

final magazine AD

Final digipak

production log ten.

This was the week of the deadline. We needed to perfect everything this week. We received very critical feedback from our teachers in order on how to improve our work. We were staying back late after school. It was a struggle editing the footage as everything had to be in sync and going in the beat with the song. we did not have enough footage.

production log nine

ONE WEEK TILL DEADLINE WEEK. We were coming closer to deadline week. All of our final pieces such as all the media products and music videos had to be completed by then. Without fail. The products were nearly finished it was only the music video which was yet to complete. We needed to fill the spaces up and we followed the script as well as we could however, due to circumstances some parts were muddled up. Fixing everything and making the shots fit in well was a struggle. We had all the footage but we could not seem to find what we were looking for. I think from this project i have realised my lip syncing is not as well as I thought. In many of shots i was either singing the lyrics wrong or i was not singing it properly. However, things were not as bad i expected. The music video was getting along quite well. The products were finished nearly to perfection.

production log eight.

This week was stressful. We were approaching the deadline and we were having problems with our footage. For example we could not film certain scenes due to the weather and also personal reasons. We were struggling to come up with ideas for the remaining scenes however, we came up with with ideas which would match our music video. We ended up using a couple to show their romance and to show me creeping in the background watching what they are doing. This also showed my isolation from the rest of the world as i was all by myself wishing i had what they had. Also finishing off the magazine ad was stressful as well. I decided to make the magazine ad in photoshop. So converting it into a jpg took longer than i expected. Also i was told to add a border around the magazine ad to bring that nature vibe to it. Choosing the right border was very long as nothing went well with the magazine ad also some borders would either be too big or too small. Eventually, I found the right one which suited our magazine ad.

This is how the magazine ad looked originally without the border.