An example would be Seven Days by Craig David.
This music video shows flashbacks throughout the music video. Craig David is first seen to be in the barber chair however, at 2:15 there is a flashback to his date he was talking about. This makes it more effective as we get to see how things turned out for him and is quite funny. Also the flashbacks matched some of the lyrics he was talking about such as "We be making love by wednesday" they are shown to being in bed together. I would like to sue flashbacks in my work I feel like it is quite effective.
Pathetic fallacy. This is when the weather matches the mood. An example would be cry me a river by Justin Timberlake. Throughout the music video it consists of rain and a misty clouded weather. This is really effective as the song is about breaking someones heart and cheating. The dark weather creates the mood the artist is feeling. This matches the song perfectly the weather.
Restricted narrative: Restricted narrative is when the audience are limited to what they see they only see one perspective. I think Same Girl by Usher and R Kelly suits this very well i believe.
Todorov:
Todorov suggests that all narratives begin with a equilibrium. Which later gets solved. This consists of five stages.
The stages are
1) state of equilibrium
2) event disrupts the equilibrium
3) Main protagonist recognises event has been disputed
4) Main protagonists tries to rectify what has happened.
5) peace is restored
I think Justin Bieber under the mistletoe would be an perfect Todorov narrative.
The equilibrium is at 0:10 Justin and his girlfriend having a good time together. However at 1:25 this gets disrupted by another girl who Justin was with. The protagonist recognises that the peace has been disrupted as she walks away from Justin and the other girl looking very upset. This gets restored as she receives a present from Justin Bieber at 2:10 the other protagonist tries to rectify and make peace. At 3:00 the peace as been restored and there is a new equilibrium where Justin kisses her and they make up.
Mckee's five part structure.
1) inciting incident
2) progressive complications
3) crisis
4) climax
5) resolution
This music video By J cole presents the Mckee five part structure I believe.

inciting incident: 1:22 when the protagonist and his friend run away from school and are shown to be skating down a road.
progressive complications: This progresses at 1:45-1:55 as they are shown to be stealing sweets from a shop and later on shown to be smoking which they are not old enough to do.

Resolution: The resolution is at 4:30. This is when he runs off and his friend comes running after him too see if he's okay. This establishes a true friendship between the both and he recognises he has a good friend. He then returns back home and sits down and has dinner and acts as if nothing has happened.






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