permission for the song.

The song i have chosen is Changing people by Shauntia Touissant. I found this song on creative commons which then lead me to Beat Pick where this song was found. Creative common is a copyright free music website. The only catch is that the artists name has to be shown in the video. I had to pay £1 for the song to be officially bought and used for this media project. Below the screenshot shows the receipt for the purchase and showing I have permission to use this song.

Audience

A passive audience is when the audience is influenced in a one way direction. This meaning what they think is influenced by the media. This can also be called the hypodermic needle control. Influences can be the news and brands.

An active audience is when we pick and choose what we want too see and think. Uses and Gratifications would be an example of what we used. Such as we read or watch media texts for escapism, for a social relationship. This meaning to talk to your friends about. We may watch certain media texts for personal identity.Lastly for information. An example would be watching the news.

Passive theory has been used in many debates. For example Nikki Minaj's music video to 'Anaconda' has been in many controversial debates. One debate is that as she is half naked she is making her target audience dress like her as many young girls look like her. Many have said she is dressing very proactively and suggests that in order to get noticed you need to look like this. However, this can also be read in another form. Which is Nikki is confident in her skin and has an feminist approach that she is proud to be a woman and she's confident the way her body is. However some feminists may say that she is making women seem like a sexual object as the video is very sexually visual. I myself, disagree with this I believe she is confident and she is not a sexual object but on the other hand i do believe that so much nudity should not be shown as many young girls do look up to her and can put the wrong message across instead of being confident she could be portraying you should dress like a sexual object. I do believe this is not the her intention however, active audiences would interpret this in other forms. I believe we all our influenced by what we watch however we pick and choose what influences us." Times have not become more violent. They have just become more televised" Marilyn Manson.  this meaning the news shown on TV influences us the most. Telling us what the so called truth is.

pitch video and evaluation.

Each person in the class presented a powerpoint slide displaying what their ideas were. The powerpoint consisted of who the artist is and how would it look visually. Judging from the feedback I received i was told that my idea was very original and unique. The most of my music video would be focused on represntation of the artist itself I was planning on doing a short documentary. My idea suited the song strongly. However, judging from the feedback I had received was that it could seem a bit boring just someone walking down the road. With this feedback my partner and I decided to alter my idea a bit. Instead of just someone walking down the road we have decided to show her wearing different clothes all the time and randomly taking them off in different locations. .  

 Overall, the feedback i received was quite positive which i am happy about.  

The YouTube videos shown below are music videos which have influenced the changes being made to my idea for my music video.

The music video to Rudimental all night consists of a short documentary of what the professional BMX bike rider went through. This has a todorov narrative to it.  We intend on creating a short documentary. However, the todorov narrative is something we do not intend on doing. This music video contains no performance. 

Such as the Nicky Romera music video consisted of a person in a mask dancing, he goes up to someone random and makes him wear the mask eventually there is a big crowd of people wearing these masks and creates a big plot twist. We were thinking of doing something to this. Instead people will be wearing different costumes which i had worn. This creates a plot and makes it more interesting rather than boring. The performance in the video is just the people dancing I intend on creating something similar to this. The only performance will be me dancing. 

The video to my love consists of different effects which we would use to make it more interesting but also the song is quite a bright song so using this matches the song. These are the changes I intend on doing to my music video. I liked the mise-en-scene in this video such as the colours. It is very bright which would suit the song i have chosen. as it is quite a bright and bubbly song so this effect would suit the song. 

music video pitch.

Genre.

'Genre' is  a critical tool that helps us study texts and audience responses. This meaning we put texts into different categories based on common elements.




A clear example of a Hip-Hop video is Big Poppa by Notorious BIG.
At 0:31 Biggie is surrounded by a bunch of girls and they are sipping alcohol whilst being in a club.

This is typical of the Hip-Hop genre as most music videos are about expressing their wealth and telling the audience how they are getting female attention due to being a rapper.


Another example would be at 1:06 P-diddy and other men are shown too be betting with a lot of money in their hands.

 This again is typical of the Hip-Hop genre as they tend too flash money around to show that they have money and are well off.








SUB-GENRE

Sub-genre is a more specific category which allows the audience to identify them specifically. An example would be electronic music which is part of the dance genre.

This is obvious too tell as the flashing images of the words being said is typical of the dance genre. This has been shown at 0:28. 

Another reason why this is obvious is at 1:05 the people are shown to be cutting shapes too the music and also shuffling. These dance moves are typical of the dance genre. 

The dance moves have been associated with the dance genre. This also creates an impressionist style for the music video as it uplifts the mood and is quite relaxing.







HYBRID GENRE.

The definition of the hybrid genre is it is a combination of major genres that creates another type of genre. An example would be Afro-beats. This is a combination of Hip-Hop, Jazz, and funk.

Caro by Wizkid is an example of afro-beats. At 0:36 he is seen approaching a girl wearing flashy labels.

 This is typical of the hip-hop genre as they always express how much money they are getting and they are well off.
At 1:09 the females behind is focused on within the music video. 

Which again is typical of any Hip-Hop music video. As the female gets screen time when an aspect of her body is showing. The fact that Wizkid is watching her shows that the female is a sexual object within the music video and is not highly valued as much as Wizkid as his body is not the main focus of the music video.












GENRE CONVENTIONS.

Ja Rule ft Case living it up is a hip hop song.

Typical miss-en-scene.

The music video has been set in a urban area. At 02:46 the background is easily seen and it is New york city. Also at 3:00 the main rapper Ja Rule is shown too be in sports wear which is typical of the Hip-Hop genre.

 This conforms this statement as in a similar music video of Nelly Ride wit me. He is shown too be in a football jersey which again confirms that the males clothing usually is sports wear.

Typical types of narrative. 

This video does not contain much narrative. At the beginning at 0:23 it shows Ja rule in the car with a female and he follows her too the hotel room.

 There is a set piece which has been created is where there is a row of females in a urban setting in a swimming pool. Which is typical too be seen. This is similar too Will Smith Miami music video.  At 1:48 There is a bunch of girls stood in an urban setting.

Typical representations.

The males in the music video have been shown too be dominant. At 1:32 Ja Rule has been shown to be getting a body massage from a female however we cannot see her face. Only her body. The screen time the males receive is much longer than the females. 

The females have been highly sexualised. They have been shown too be sex objects that throw themselves at men. At 2:06 Ja Rule is surrounded by Half dressed females. 

This is typical of the genre as in most hip-hop videos the man receive a lot of female attention. Coming back to my point about screen time, at 2:13 the females body is on the screen longer than her face is shown. This can conform by the music video too want to love you by Akon and Snoop Dog.  At 0:53 the upper body of Akon and Snoop dog is shown. They are fully clothed.

 However, the females at 1:22 appear too be half dressed dancing very sexually. Their bodies appear too receive more screen time. This can also portray women as golddiggers. This is because they are surrounding the artists who are shown too be very rich and well off and all that female attention can show that they are golddiggers. 

Typical sound design.

The lyrics used in the song is very disrespectful towards women. "fuck, knowing your name, get your ass in the Range" This shows that he doesn't care about the women its very sexualised which portrays what he thinks of women. Also "To all my niggas that be livin' it up, we say" This is typical of the Hip-Hop genre as the n word is frequently used for the word "friend." Also the sexual references too women is shown throughout Hip-Hop lyrics such as Ginuwine in those jeans he says "Is there any more room for me in those jeans."

Typical editing style.

The cuts are very fast when the camera is on the women. The pace is very fast as well which matches the beat too the music. However at 1:07 the woman gets up to five seconds of screen time due to the fact her body was being shown. This is typical of the Hip-Hop genre as the women are extremely sexualised. 

Genre Themes.

Living it up is full of themes by Ja rule.

Friendship is a theme shown within this music video. At 2:22 Ja Rule has been shown too by bunch of his friends in his car. This shows his friendship and how he is still friends with the people he used to be friends with. This also shows his clique the people he hangs out with.

At 0:55 the theme of hedonism is shown. People are shown too be partying, surrounded by half dressed females and drinking expensive champagne. This shows they are living purely in pleasure. This also has been shown when he is getting a massage whilst drinking champagne.

Aspiration has also been shown, this at 0:36. Ja Rule has been shown too be sitting in his car a range rover looking at his rolex watch. This shows how he has started from the bottom and aspired too be living this rich lifestyle and now he is. This is very generic of Hip-Hop music videos. 

representation: Goodwin theory of voyeurism.

• Goodwin's theory of 'voyeurism' is the process whereby the media construct versions of people, place and images, words or sound from trans-mission through media texts to an audience. Voyeurism is the direct gaze of other people looking at the artist so women artists are sexualised for the pleasure of men. Goodwins theory also includes demands of the record label, the way they represent the artist. They do closeups of w omens sexual aspects such as the breasts and bum. The artist facially does not get much screen time unless her mouth is wide open. However, if there sexual aspects are showing they get far more screen time. 

Below, is my female zombie. The images are from different music videos and as you can see the women every single body part is under dressed they are not fully covered.

The head is from cassies music video to long way to go.
The arms are from Ariana Grandes music video to problems.
The breasts are from California girls by Katy perry.
The torso and thighs are from anaconda by Nicki Minaj.
And the calfs are from Beyonce's music video to single ladies.

Video Style Remake evaluation

Research and Planning.

At the end of year twelve we were given a task to complete. This was a remake of thrift shop by Macklemore. Each group was given a time code and during that time we needed to complete certain shots. For my group it was 0-40 seconds. For our planning we were given up to three lessons in which my partner and I created a storyboard of what we wanted in every few seconds of the shots. If i could do this again I would spend more time on doing something different with each shot rather than filling all the spaces up. We watched Macklemore's video to thrift shop as an idea for our remake. We tried to do something similar to the original video. During this i got better at planning thing and not relying on my partner. Which during our BSR task i did a lot.

Digital technology.
My editing improved a lot during the last week of year twelve. During the year I was using iMovie which was not as precise and i struggled to use. However, we were introduced to Final cut. Which was a lot more precise and easier to use. The screengrabs below show the first image which was using iMovie and the second using Final cut. I used Final cut for the first time and I believe I improved with this as well. In future,I will be using final cut and not iMovie as it was easier. I learnt how to fit the song with the miming as well , so using final cut made it more precise. The hardware we used was something that I was used too. The camera, memory cards and macs. I got better at holding the camera as before I used to be very shaky with the camera. As you can see in the image below it is more precise. And also looks more professional.

Conventions for AS.
The camera shots and angles had to be similar to the ones in the original video. We did not have enough time and enough money to create the same professional shots however, I believe we still achieved a similar look to the music video. The editing we made sure was precise so every shot lasted the same time as the shots in the music video which ranged from o:1 to 0:6 seconds. We did not need to make a narrative as we were mimicking the original video. As the title is thrift shop we decided to use very casual clothes , nothing that looks flashy and expensive.  There was no themes in the music video besides from it being very chilled out. I learnt a lot about music videos whilst doing this. A lot of work has to go in just four doing only forty seconds of work.

Creativity.
Not much creativity was displayed within the remake of thrift shop. However, we tried doing some things different as being creative is staying within the boundaries and rules but also we used inspiration from the music video itself. For example in the music video Macklemore is with two females, however, we decided to change this and use a female leader as the singer and two males next to her. We also were creative in a way as we did not have a scooter in which we displayed in the original video so we worked around this and we used a bin instead. This was creative and quite funny which we were intending on doing.

Post Production.
Post production was a very important aspect in our work. We had to make sure every shot was cut precisely to the beat and also matched what we saw in the original music video. We had to make this as professional as possible. We did not need to much during our post production it was just the editing we had to do and thankfully we were using final cut which made things precise. Such as in the music video when the car drives past we mimicked the exact same thing and it looked the same and was cut at the same time code which again made it seem more professional.

Video Style Remake. MACKLEMORE.

reprsentation: Dyer star theory.

Stars as constructions- Leona Lewis. She was on XFactor in 2006 and became the winning artist. First when she came on the show in 2006 she was a scrawny looking girl she looked a bit rough. However, towards the end of the show she somewhat started looking very classy and elegant. Her style changed the way the XFactor judges wanted. She is still being told what to do. As the two images show before Leona came on XFactor she had very curly hair she was quite fair and wore minimal make-up. However, during XFactor the whole of her identity changed. She became more tanner, her curly hair was gone. Her dress sense had changed from simple to sexy. And there was an increase in make-up. This shows she was constructed in this way in order to be sold to the public.

The image above is leona after Xfactor. The image below is Leona lewis before XFactor.













Stars as products : Backstreet boys would be a prime example of being products. There looks were all changed in order to be sold. Backstreet were famous all over the world due to their looks. They were the older version of New direction. They were very successful however, now they are not a group anymore. There looks were changed all the time to what their audience which was mostly young females would like. Many people brought there posters in which they were shirtless which again shows they were products.







Stars as embodiments of ideologies and cultures: John Lennon was very famous for his ideologies about peace and equality. He was know worldwide for this but also being part of the famous band 'The beetles'  Till this day he is still spoken about and know for the spiritual person he was. Due to this he fits Dyers star theory.

stars as personalities: Kanye West has been know all over the world for his personality. He is egoistic and a narcissist who believes he is better than everyone else. I admire his confidence. He does not care about what people think and an example would be when he interrupted Taylor Swift's speech inn 2009 saying Beyonce's music video was better. Kanye has made an image of himself. He has been seen beating up paparazzi and is know for his personality.

Top five music videos

Music Videos

Performance

This song is Rock My World from Michael Jackson's album Thriller. The performance in the video is very laid-back and the dancing itself matches every beat in the song. I really like this music video as when I was younger I tried to copy the performance when growing up and I would love to a create an video similar to this as it is really up-lifting and fun. The performance was very different and not many artists stick to the dancing usually now its not focused on dancing. 

Another favourite music video of mine is she knows by jcole. I really like narrative to the music video. It is about the life of two young boys and what they do. The editing is very precise. There are not many long takes and it makes the video flow more and its full impact everywhere. This also gives the music video an edge which in all honesty many music videos do not have. 

Another favourite music video of mine is where is the love by black eyed peas. The camera language is full of close-ups and long shots. I really like the camera language as the close-ups show the emotions of the characters in the music video and creates an effect. This video used to make me cry when i was younger. The camera movement such as tilts shows the different scenarios in the music video. This one of the best music videos ever created. 

Another favourite music video of mine is Happy people by R-Kelly. I really like the mise-en-scene within this video. The colour scheme is the background is rich colours such as gold and cream. There is artificial lighting in the video. The people in the music video are all dressed in smart wear and it goes with the song as its laid-back and talks about going out and dressing up and they all are dressed up nicely.  There is also a dancer who isn't full clothed but suits the music video as it is chilled. 

My last favourite music video is Kanye west imma touch the sky. I absolutely love this music video. The camera language is full of a different range of shots and angles. Low angle has been sued on Kanye when he is walking across the dessert and 0:45 this portrays him to being superior and better than everyone else. The closeups shown of peoples faces when they see him is also very different and again shows how everyone wants to be like him but also shows that is confident in who he is.

The mise-en-scene I like a lot as well. It is full of bright colours its not dull and looks realistic. Also the costume he is wearing is very fancy and something a big star would wear which again conveys who kanye is. He is a confident being himself.

The editing is very abrupt and quick. There are no long takes and it moves quickly which I like as i can get easily bored.

style and conventions of music videos

Hip-Hop is a convention. The typical Hip-Hop music videos contain flashy cars, half dressed girls. An example would be the music video below which is Big Pimpin by Jay-Z. The video contains a big yacht, half dressed girls and a lot of money. The institution uses this style because it puts across that the artist is living the dream which is getting female attention, money, and fame. This has an impact on the audience. It creates a relaxing vibe/ mood and puts across a chilled mood where people can sit back and listen and relax too. In my own music video I would try to show some flashy labels, maybe as a location use rich areas such as Knightsbridge to show to the audience the artist is living the dream that everyone wishes to live.

Another style would be Performance such as using footage from live concerts in the music videos, This contains a real audience. An example would be In the Morning by Jcole. He is performing in concert and towards the end he meets the girl he was talking about in his lyrics backstage. The institution have done this as it attracts a bigger audience such as people who went to the concert itself. This has an impact on the audience as it shows a whole new experience of how Jcole's concerts are. It has been portrayed to being very exciting and fun.  This also attracts a larger audience such as people who are interested in concerts.

Another style would be narrative. A narrative tells a story in the music video. An example would be Seven days by Craig David. The institution would use this this style because it gets the audience interested in watching the music video and seeing how the narrative ends. The narrative reveals the storyline.  This also puts across a love and chilled out mood to the audience. I would like to use a narrative for my music video as it is easy to put together.

Another example of a style/convention is referencing. This is when something within the music video references to another media text. An example would be putting something in from another film.  An example would be Happy by Pharell Williams. Characters for despicable me 2 were used in the music video and it was also the main single for Despicable me 2. The institution would do this to bring my awareness to the film so more people would watch it but also this would attract a bigger audience such as people who like the film despicable me 2. The impact of this on the audience is that it creates a joyful mood as the video itself is very happy. I like the idea in the music video of people dancing down the street. I would like to use this in my music video.

Interpretative is another example of style/convention. This is when the music video matches exactly to the lyrics of the song. An example would be Slow Down by Bobby Valentino.  The institution would maybe use this style because it is a lot simpler and easier to make as no creative ideas need to be made as it is matching everything the lyrics is saying. The impact this has on the audience is they do not need to imagine the storyline in their head as it is already shown. I would not use this style for my music video.